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Why do you use FourSquare, or other LBS?

I've recently been playing with LBS. FourSquare seems to be the most popular, and there are a number of other out there. From a digital marketing perspective, I can see how this can work for brands. User's tell their contacts where they have been, and this in turn can generate for visitors to the location. Likewise if I lookup where I am, I can see which is the most popular pizza if there are several around me. Some brands are giving away gifts or incentives to users who visit the most each week. This article by Elgan, gives a good insight.

But I do have privacy concerns that my location and habits are out there for everyone to see.

What are your views?

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