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About Me


Experienced Senior Marketing Manager with over 15 years in digital marketing, online services and product management in B2B and B2C.

Passionate about “digital first”to draw in customers through web, social and email with global marketing campaigns.  Works well in a fast paced online world collaborating across global business teams.

Solid blend of skills including stakeholder management, SEO, web analytics, social media, content management, web publishing, UAT, product management and project management to deliver results against business KPI’s. Experienced with Google Analytics, Adobe Analytics, Google Adwords PPC, Google Adsense and Constant Contact CRM.

 John Pannell, Marketing Technologist

 I am a self-inflicted marketing technologist - I love to use online technology to help others & businesses understand requirements, measure effectiveness and shape future direction. In delivering projects, I can step back to view the big picture, as well as deep-dive to understand & resolve issues.

I’m told my strengths include a straightforward approach to make things easy; methodical & calm to drive results; helpful to others so the whole team wins; passionate and knowledgeable about products & services

I also enjoy helping out others and am pleased to have helped the One Foundation with their online media strategy, a great organisation that has helped change over one million lives to give clean drinking water and better health. Ethical living is in my blood.

I love to travel and try not to visit the same country twice. I am sure my interests came from living in Germany and Cyprus, plus an active time within the Venture Scouts. More recently I have travelled to South America, North Africa and the Far East. I tend to enjoy visiting non-English speaking countries where I can learn about people, culture and food. Asia is my favourite continent. I have been travelling on the Trans-Siberia railway since 1997 and run a successful website about my journeys.

"The World is a book, and only those who do not travel read only one page."

Photography is another passion of mine, especially when travelling. In 2005 I travelled on an 18-day photography assignment for a tour operator across Siberia and spending much of the time in Mongolia and on to China. I belong to a local photography club where I get the chance to see photographs from some talented local people, plus gain experience in the studio.

I have a number of years experience in personal development and leadership through my career with BT and held various positions in Junior Chamber International.

I am particularly interested in personal productivity and getting the most out of life. I am an active follower of the David Allen methodology "Getting Things Done" and use a software tool "My Life Organised" to keep on top of my busy lifestyle. I aspire and achieve a good life/work balance together with healthy eating. Leaving the car at home and using public transport with about 3-4 miles walking each day keeps me in shape and helps looks after my wellbeing.

To relaxing, I enjoy spending time around London, cooking, visiting local food markets, real ale, taking 'street' photos and enjoying time with family and friends. I also enjoy a digital lifestyle and spend a little too much time editing web pages.

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