I've been designing, building and editing websites for a number of years. I was brought up on SEO - ensuring good meta tags and keywords; good headings; words in the copy that users are looking for, search friendly urls, etc, etc.
More recently I've paid less attention to some of this, but focused on ensuring page design is socially friendly. Many people spend more time seeking advice and recommendation from friends within Facebook or LinkedIn rather than relying on search engines bloated responses.